Eye For A Brand

With our clients marketplace being very competitive we were asked to create a look and feel that would show progressive optical frame design while remaining approachable.


Our solution was to develop a style of photography that could be applied throughout their business. From point of sale in over 100 stores to e-commerce, our Spring/Summer and Autumn/Winter campaigns engaged with our clients entire customer base.

Location or studio, still life or models, print, in-store, on-screen or exhibition we can handle the complete turnkey operation for you.

Art direction - Ian Maloney

Company - Mutual Ideas

Client - Rayner Optical Group

Optical home
Annual Report cover
NMM_RAYNER_si_016_ 2132 BEN
Interior design
Fancy a coffee and a chat?
Give me a call, I'm a great listener (and thinker).
Ian Maloney
Director & Founder

© 2021 Mutual Ideas Limited

+44 (0) 780 3294860
Mutual Ideas Limited
London I Brighton