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Eye For A Brand

With our clients marketplace being very competitive we were asked to create a look and feel that would show progressive optical frame design while remaining approachable.


Our solution was to develop a style of photography that could be applied throughout their business. From point of sale in over 100 stores to e-commerce, our Spring/Summer and Autumn/Winter campaigns engaged with our clients entire customer base.

Our retail experience spans two decades of providing assets for marketing departments for BTL campaigns.

Location or studio, still life or models, print, in-store, on-screen or exhibition we can handle the complete turnkey operation for you.

Art direction - Ian Maloney

Company - Mutual Ideas

Client - Rayner Optical Group

Optical home
Annual Report cover
NMM_RAYNER_si_016_ 2132 BEN
Interior design
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