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Eye For A Brand

With our clients marketplace being very competitive we were asked to create a look and feel that would show progressive optical frame design while remaining approachable.

 

Our solution was to develop a style of photography that could be applied throughout their business. From point of sale in over 100 stores to e-commerce, our Spring/Summer and Autumn/Winter campaigns engaged with our clients entire customer base.

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Our retail experience spans two decades of providing assets for marketing departments for BTL campaigns.

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Location or studio, still life or models, print, in-store, on-screen or exhibition we can handle the complete turnkey operation for you.

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Art direction - Ian Maloney

Company - Mutual Ideas

Client - Rayner Optical Group

Optical home
Annual Report cover
NMM_RAYNER_si_016_ 2132 BEN
Interior design
NMM_120106_RAYNER_SH_17_AVENTINE_SILVER_004
Fancy a coffee and a chat?
Give me a call, I'm a great listener (and thinker).

Ian Maloney
Founder, Director, Plate Spinner

© 2026 Mutual Ideas Limited

ian@mutualideas.com
+44 (0) 780 3294860
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Mutual Ideas Limited
Est.1999
London I Brighton
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