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Thinking Outside The Box

We established in our first meeting with our bespoke lighting client that they wanted to communicate their company’s British manufacturing and heritage. With a client list of some of the wealthiest hotels in the world we needed to make our client stand out from the crowd.


As you will see we turned the usual room set location concept for a lighting company completely on its head.


While our images are as beautiful as they are engaging they also got an enormous amount of free PR in B2C and B2B publications.


To fit in with the concept we also rebranded our clients corporate identity and replaced their printed catalogues with a stunning hard backed book.

Location or studio, still life or models, print, in-store, on-screen or exhibition we can handle the complete turnkey operation for you.

Art direction - Ian Maloney

Company - Mutual Ideas

Client - Besselink & Jones

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